Our years of experience and understanding of information as a 4th asset runs rings around others.

About Us

Who we are

Our vision is to be globally recognised as the thought and practice leader in managing data, information and knowledge as the vital 4th asset that organisations deploy in the conduct of their business. We are doing that by:

  1. Conducting research with the University of South Australia into the “barriers to and benefits of managing information as a business asset. This research has been described by Gartner, arguably the world’s most influential IT advisory firm, as “tremendous” and our work as “ground-breaking.”
  2. Translating the findings of that research into pragmatic, affordable business solutions that deliver a demonstrable, tangible return on investment.

What we do

Our focus is to help organisations identify and manage their information as a business asset. Organisations who value their information as an asset are better able to solve business problems and deliver real improvements, economies and efficiencies that make their business more productive and more profitable.

Experience Matters puts organisations and their people back in control of their data, information and knowledge.

We do this by;

  • Identifying your information assets.
  • Understanding and analysing the way in which information is used by people in your organisation.
  • Identifying inefficiencies in the way information is managed (created/filed/stored/accessed/archived).
  • Developing strategies to improve the management of information.
  • Implementing those strategies and driving realised business benefits

Why it matters

There is a fair bit of excitement about big data, analytics, artificial intelligence and data science; about digital disruption, innovation and the Internet of Things; about outsourcing and the Cloud; about Cyber-security, mandatory data breach reporting and privacy; and about Block chain. But what is the one common denominator? What is the one thing that, if you get it right, makes all these activities work? Information.

Information is the foundation of almost all that we do. Business relies on information and increasingly on having it instantly at our fingertips to make decisions. But we are generating more and more information that is becoming increasingly difficult to manage. Information chaos diminishes productivity and profitability.

And we have the evidence. Investigation of information practices across 11,000 staff in a range of organisation sizes and industries has shown a potential tangible business benefit of over $220,000,000 per year. Without effective business governance there is no accountability and without effective information governance there is no means of measuring the cost to the business of poor information management practices.

But there’s a problem. There is no burning platform, no catalytic event, no howling justification to manage information assets well. But there is a death by a thousand cuts; there is an existential threat. One poorly managed email is insignificant but if every one of the eighty emails that every staff member receives is managed badly, that represents a material drain on the resources and alacrity and competitiveness of the business.

Identifying and understanding the value of your data, information and knowledge assets and improved management leads to better decision making and better business outcomes.

Our values

  • Collaborative – we don’t do it for you, we don’t do it to you, we do it with you.
  • Integrity & Respect – an honest and trustworthy approach that will not shy away from the real issues.
  • Determination – a willingness to listen, ask questions and respond to achieve the best solution.
  • Passion & Creative Thinking – we are prepared to think outside the square and look beyond the obvious boundaries.
  • Unfailing Pursuit of Experience & Skills – nothing can replace years of experience in finding the right solution to a problem. This is why all projects are resourced with industry experts with many many years of experience.
  • Altruistic – we are giving back.  We are publishing the findings of our global research into the “barriers to and benefits of managing information as a business asset” to make our work publicly available.  And we are engaging with the best minds in the world in the management of information assets in order to add to the global body of knowledge.

Our research

We are investigating a business contradiction.  Every organisation studied recognises that they have knowledge, information and data that is of value to them i.e. their Information Assets.  However, despite the recognised value and the large potential benefits, every organisation studied acknowledges that their Information Assets are not managed as well as they could or should be.  When asked what the organisation would look like if it managed its Financial Assets with the same governance and discipline that it manages its Information Asset, one Oil & Gas executive declared that the company “would be broke in a week.”  When invited to participate in our research, the Chair of a financial institution replied, ““To be honest, I don’t really know much about this area and therefore don’t really think I can assist.”

The purpose of this project is to investigate this contradiction by conducting pragmatic, rigorous and academically sound research to determine the barriers to effective Information Asset Management, the business impact of existing Information Management practices, the measures available to organisations to improve their Information Asset Management and the benefits to organisations from doing so.

The project has three principles:

  1. uniqueness – it has to be pioneering;
  2. relevance – it has to pass the “so what” test; and
  3. integrity – it has to be above reproach.

The project has integrity; it is ethically approved, peer reviewed and widely published in A-Level journals.  It has six stages:

  1. Literature Review – this ensures that the project is unique;
  2. The Issue – do organisations have information that is of value and is it managed as a business asset;
  3. The Cause – what are the barriers to managing information as a business asset;
  4. Validation;
  5. The Benefits – what are the business impacts of existing Information Management practices, what are the potential benefits of improving those practices and what is the contribution that Information Management makes to organisations’ business performance. This ensures that the project is relevant and passes the “so what” test; and
  6. The Solution – building on existing work like MIKE 2.0, development of a Methodology to address the Barriers to the effective management of Information Assets.

Our work has been described by Gartner, the world’s most influential IT industry advisory firm, as “tremendous” and our research as “ground-breaking.”  Mike Orzen & Associates, winner of the Shingo Prize for operational excellence, has described the benefits findings as “truly great work.”  Stuart Hamilton of Aquatic Informatics wrote, “I do believe that you have documented the greatest single barrier to productivity in the 21st Century economy and nobody knows about it.”