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The Leader’s Data Manifesto

Your organization’s best opportunities for organic growth lie in your data and information. But most organisations are far from being data or information driven. We find no examples of fundamental company-wide change, without committed leadership and the involvement of everyone at all levels of the organisation.

But for most companies, the reality is far different.

Given the successes and potential, adoption of “data” has been remarkably slow. A small group of us – Danette McGilvray, John Ladley, Kelle O’Neal, James Price and Tom Redman – set out in late 2015 to understand why and to propose what should be done. We re-examined our successes and failures, studied models of innovation, conducted an extensive root cause analysis, compared interim explanations with progress in other fields, and were brutally honest in testing these explanations among ourselves.

We concluded that deep, profound change is required: People must take on new roles and responsibilities and develop new skills; new organizational structures are needed; and cultures must develop that put data on par with other assets. From here The Leader’s Data Manifesto was born and released to our peers at he Enterprise Data World Conference in April 2017.

Please read our manifesto and help to get data and information recognised as an asset that needs to be managed by the business (rather than IT) in your organisation.

What others are saying about The Leader’s Data Manifesto

“Commercially, organizations cannot make money from an invisible, unmanaged asset class like “data”, that does not appear on the balancesheet. Period. The Data Manifesto will drive a global rethink in the C-suite that will revolutionize this asset class.” – Martin Spratt 2017