FAQs
Your Questions, Answered.
We know choosing the right service – and understanding what it involves – matters. Below you’ll find clear, straightforward answers to the questions we’re asked most often. At Experience Matters, we believe informed decisions lead to better outcomes – and this is where that experience begins.
FAQs
Q: What are Information Assets?
A: Information Assets are data, information and knowledge that have value to an organisation. This includes structured data (like databases), unstructured information (such as emails or documents) and tacit knowledge held by people. When properly governed and managed, Information Assets can drive innovation, efficiency, compliance and competitive advantage.
Q: How can I identify Information Assets in my organisation?
A: Start by mapping where data, information and knowledge exist – in systems, documents, processes, or people. Consider which of these are of the most value and contribute to core business functions, support decision-making, or have compliance obligations. Experience Matters offers frameworks to help identify and assess Information Assets at scale.
Q: What is Information Asset Management (IAM)?
A: IAM is a strategic discipline that treats information with the same care and investment as physical or financial assets. It includes identifying, valuing, governing, protecting and optimising the use of information to mitigate risk and create business value.
Q: What types of Information Assets do organisations typically overlook?
A: Commonly overlooked assets include staff expertise and undocumented knowledge, historical records, data sitting in legacy systems, or even customer feedback stored across multiple channels. These often hold significant value when surfaced and managed effectively.
Q: What are the risks of not managing Information Assets properly?
A: Poorly managed Information Assets can lead to:
- Compliance breaches
- Inaccurate reporting and decision-making
- Missed opportunities for innovation
- Reduced data trust and user adoption
- Increased operational inefficiency
- AI and automation failures due to poor data quality
Q: Can Information Assets be valued financially?
A: Yes, though it’s complex. Our research is developing methodologies to quantify the business impact of good vs. poor information management – including lost opportunity, inefficiency and risk. Experience Matters helps organisations understand the return on investment (ROI) from improving their data environment.
Q: How do Information Assets relate to data governance and data quality?
A: Information Assets are at the heart of governance and quality efforts. Governance ensures that assets are protected, effectively and responsibly used and compliant. Quality ensures that the data and information you’re relying on is accurate, complete and fit for purpose. Together, they ensure Information Assets are trustworthy and valuable.
Q: What role do Information Assets play in enabling Artificial Intelligence (AI) and automation?
A: AI and automation are only as effective as the information they use. Poor data quality or unmanaged assets can lead to biased, incomplete, or unreliable results. Managing Information Assets ensures these technologies deliver real, trustworthy business value.
Q: What is the Business Impact Research Project?
A: The Business Impact Research Project is a groundbreaking initiative led by Experience Matters to quantify the value, risks and benefits associated with data, information and knowledge. The research aims to provide practical tools, frameworks and insights to help business leaders improve governance and unlock the true value of their data.
Q: Who is the research project for?
A: This project is tailored for senior decision-makers, business leaders, Chief Data Officers and information governance professionals across both the public and private sectors globally.
Q: What are the goals of the research?
A: The project aims to:
- Identify the business value, risks, costs and benefits tied to Information Assets.
- Justify investment in improved data governance and management.
- Improve data quality and readiness for AI and digital transformation.
- Deliver actionable frameworks that support sustainable data strategies.
Q: How can my organisation participate?
A: Organisations can participate by contributing case studies, data, or insights through interviews, surveys, or workshops.
To get involved, contact us here.
Q: How can my organisation become a Sponsor?
A: Funding is not merely a resource – it is an enabler of ambition, depth and impact. For the Business Impact Research project, strategic and practical funding support is vital to ensure the research achieves its intended purpose: to fundamentally reshape how businesses and governments understand, manage and invest in the governance and management of their information assets.
To get involved, contact us here.
Q: When will the research be completed?
A: The research runs through 2026, with key milestones and insights shared throughout the year. The Experience Matters team is extremely passionate and active in the research space and will continue to work with our academic, business and industry partners into 2026 and beyond.
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